Posted 03/09/10 at 04:52:03 PM by Bart Salisbury

It’s a challenge trying to parse what a company might be up to. It’s obvious, for example, that Amazon will need to respond to recent events in the tablet PC market to keep its Kindle competitive. But what exact path it might take for this endeavor isn’t necessarily obvious. Unless, of course, you happen to be a keen observer of the want ads.
Michael Calore, at webmonkey, thinks Amazon is working to improve the browser engine of the Kindle, which he likens to “taking a step backwards in time.” According to Calore, a job posting for a “browser engineer” at “Lab126” is a dead giveaway that an upgrade is in the works. Lab126 is the Amazon division that develops the Kindle, and it is on the hunt for a person to “develop “an innovative embedded web browser” for a consumer product.”
Calore suggests that once the iPad hits the market, allowing for a fuller web browsing experience (and the HP Slate not too far behind it), the Kindle will look pretty lame. Looking lame is no way to hang onto market share.
Amazon is also looking to broaden the Kindle experience with a recently launched beta program for third-party app developers. And there’s the persistent rumor that Amazon is jonesing for a color Kindle as well. From all this it would seem clear that, at the very least, Amazon is rising up to meet this new challenge.
Posted 02/17/10 at 09:06:09 PM by Ryan Whitwam
If you had asked us what electronic device had no business running a multitouch display, we’d have said eInk-based ereaders. Apparently, we don’t know what we’re talking about, because the Bookeen Orizon is an ereader with a multitouch screen. Why? So you can adjust the zoom level. No one wants to use buttons for that, right?
The Bookeen Orizon will be out in May and will retail for $250. When the current price of a Kindle or Nook is just a bit higher, they must really be banking on people going crazy for the multitouch. The screen is 6 inches and the device will come with 1GB of built-in storage. There’s no book store for this product, but it supports whatever ePub files or PDFs you’d like to put on it.
Even if you don’t need an integrated book store, why get this over a Sony reader? Is anyone really hankering for multitouch zooming on their ereader?

Posted 02/14/10 at 09:27:47 PM by Justin Kerr
Being a PC enthusiast and a gadget nerd go pretty much hand in hand, but have you ever wondered what it actually cost the manufacturers to assemble your army of iPod's and book reader's? Well wonder no longer because marketing research group iSuppli and Business Week have teamed up to tear down over 25 popular gadgets and have come up with what they consider a pretty accurate ball park picture of the manufacturing costs. Some of the results appear to be a bit out of date, particularly when it comes to the consoles, but it still gives a pretty good overview of how much money each product is raking in.
As you would expect most gaming consoles continue to sell at a loss, but many of the popular new smart phones actually make a fair bit of money when you factor in the kickbacks they probably get from the carriers. You can check out the full article to read about all 25 of the gadgets from the tear down, or review our sampling below for some of the more interesting snippets to save you time.
GadgetsApple iPad $499 MSRP - $219.35 Cost
Amazon Kindle $259 MSRP - $185.49 Cost
Phones
Apple iPhone 3GS $199 With Contract - $176.16
Google Nexus One $179 With Contract - $174 Cost
Motorola Droid $199 With Contract - $185 Cost
Palm Pre $200 With Contract - $137.83 Cost
Blackberry Bold $300 With Contract - $169.41 Cost
Consoles
Microsoft Xbox 360 $399 MSRP - $470 Cost
Sony Playstation 3 60GB $599 MSRP - $840 Cost
Any of these prices surprise you?
Posted 02/12/10 at 09:05:50 PM by Ryan Whitwam
It’s a brave new frontier in reading. Gone are the days when people hauled around bits of dead trees with words written on them in ink. Okay, maybe those days aren’t over quite yet, but more people than ever are using e-readers of some sort. The question is can your eyes take it?
The consensus overall is that whatever you’re reading on, real damage to your vision is unlikely. Eink screens like the one found on the Kindle and Nook are considered nearly as good as paper in bright light. However, the contrast ratio is still not as high as paper making them harder to read in low light. Without a backlight there’s little to be done.
Low light settings are just where an LCD based e-reader like the upcoming iPad could shine. Thanks to the backlight, an LCD should be useful in settings with low ambient light. However, in brighter areas the reflectivity of the screen may cause strain. As for the notion that the flickering refresh of an LCD will eventually cause eye strain, Carl Taussig of HP says not so much. “Today’s screens update every eight milliseconds, whereas the human eye is moving at a speed between 10 and 30 milliseconds,” said Taussig.
All the experts agree on this: use the reading surface that works best for you. They all have their strengths, so the choice is yours.

Posted 02/09/10 at 04:44:44 PM by Pulkit Chandna
The initial reaction to the iPad has been mixed. But the mixed reaction hasn't necessarily soothed any nerves among its potential competitors. The fractured response means that they will have to wait a bit longer to take stock of the challenge. From the looks of it, Amazon is not awaiting the public's final word on the iPad to post its reply. After all, the iPad is supposed to be Kindle's sternest test till date.
A few days after Amazon was reported to have acquired touch screen company Touchco, the New York Times has unearthed at least 50 job listings on Amazon’s Lab126 career board that all seem to be pointing towards a Kindle equipped with a color screen, multitouch and Wi-Fi. The “Hardware Display Manager,” according to one of the job postings, must have "significant exposure to high volume manufacturing environments; you will know the LCD business and key players in the market."

Posted 02/08/10 at 08:04:51 PM by Ryan Whitwam
Are you searching for just the right outing for you and your special someone this Valentine’s Day? Well, look no further, Barnes and Noble will have Nooks available in stores for you to actually buy. Name just one thing more romantic than swinging by your local retail establishment to buy a new gadget. We sure can’t come up with anything.
The bookseller was caught off guard by demand for their ebook reader this past holiday season, with preorders spilling over into January. Barnes and Noble has had limited numbers of demo units in their retail locations since shortly after launch, but now you can actually take one home. This was cited as a main advantage over Amazon’s offering.
The Nook is a compelling alternative to the Kindle for some. The Nook runs the Android operating system, and a dedicated modding community has even gained root access to its Android core. Now that the production delays have finally been sorted out, we’ll see just how many people walk out of a Barnes and Noble with a Nook.

Posted 02/05/10 at 09:12:51 AM by Pulkit Chandna
Till now, Amazon has enjoyed a smooth ride in the e-book reader market. But it is now bracing itself for a series of tight corners and bumps. Its Kindle e-reader is bound to come under pressure from the iPad and a slew of other slates and e-readers. It is said to have acquired a New York-based company named Touchco.
The company it has acquired specializes in touchscreen technology, according to the New York Times. Its flagship technology is something called interpolating force-sensitive resistance, which it uses to produce transparent touch screens for around $10 per square foot – much cheaper than competing technologies. Amazon remains mum on the acquisition.

Posted 02/04/10 at 07:51:23 PM by Pulkit Chandna
Samsung showcased a couple of e-book readers, the $400 E6 and the $700 E101, at last month's Consumer Electronics Show 2010 in Las Vegas. Though neither is on the market yet, the company has bolstered its upcoming e-reader lineup by adding the E61, which features a full QWERTY keyboard.
The E61 is effectively an E6 with a QWERTY keyboard. A 6-inch screen, removable battery, Bluetooth 2.0, and 802.11b/g WiFi are some of the features common to both the e-readers. There is no word on its release date or price.

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